A favorite coffee shop had a booming business Monday-Friday with customers coming in for their morning coffee and pastries, as well as a strong lunch crowd. They were looking for a way to boost their Saturday morning sales, as they were very low due to the loss of their morning “work crowd.” They created a campaign offering $1 off a large gourmet coffee by asking customers to join their text club. A local bar wanted to increase business on Wednesday nights. They launched a marketing campaign requesting customers to text “MDPUB” to 41513 to compile a database. They advertised the code in print, on-line and in-house. After 3 weeks, they had about 260 customers in their database and began sending out messages for $1 drafts from 8pm-midnight. After 2 weeks, their Wednesday sales increased by 23%. They continued the promotion to collect more customers and after 6 weeks and over 500 customers in their database, their Wednesday sales had increased 68%, they ended up hiring a DJ and their Wednesday sales surpassed their Friday sales without any sales lost on any other night of the week.
They advertised the offer in their newspaper ad, a coupon magazine, on their website and in their shop. After 5 weeks, they had 300 customers in their database and sent out an offer to receive a free small gourmet coffee with the purchase of a pastry on Saturday morning only. The first week, they had a 16% response rate and the second week they had an incredible 26% response rate. They continued different offers for Saturdays and ended up increasing Saturday sales by an average of 60%.
MD Pub
Salsa Leedos, one of Salt Lake City’s best Mexican Grill restaurants recently began providing specials and promotions via text messaging. By texting SALSA to 41513 you will be able to receive significant incentives from Salsa Leedos Mexican Grill now and in the future. The first promotion is a FREE pint of salsa on your next visit. Salsa Leedos plans to send similar specials monthly to it’s members of the “Salsa Club.”
“My hope is to continuously engage my customers and employees in thoughtful incentives and promotions.” says Salsa Leedos owner Travis Bonino. “I see mobile marketing as a very effective tool to keep my restaurants' name in front of people. What other type of marketing is more effective than putting your message on a person’s mobile phone?
Deseret Book
Promotion: Join the text club for specials and promotions.
Results: Sent a broadcast to 415 subscribers and received a 15% response rate from subscribers who redeemed the promotion on their website or as in-store purchase.